B.C. Air Quality

Highway 16 Wood Stove Exchange Positioning and Marketing Recommendations
2007

This report details how to use community-based social-marketing tools to promote wood stove exchange programs — and achieve behavioural change that will result in residents replacing their old wood stoves with new, low-emission technology. The focus is on the program running in the Highway 16 area of British Columbia, which includes Burns Lake, Houston, Smithers, Terrace and Hazelton.
(PDF: 138 KB/21 pages)